Me and my daughter enjoying a snuggle and the great outdoors


If you would like to work with me, please get in touch:

+44 (0) 7796 267852

Download my CVBook a Zoom chat

I'm based in Islington, London, UK.

A bit about me

I'm a friendly, passionate, easy going individual. I like to be reliable, laugh as much as possible, listen well and build great things: brands that deeply resonate, apps and websites that enable intuitive comprehension and/or task completion.

I am very driven and have an independent and tenacious mindset.

I have freelanced for a large range of design and advertising agencies - around Soho, Shoreditch and Clerkenwell - and have created, managed and run a number of my own businesses along the way. I am naturally entrepreneurial and multi-skilled, a self-starter with an analytical penchant. I'm interested in anything and everything, bar Death metal and James Joyce’s Ulysses.

I work well individually or as part of a team and can call on a large network of talented friends to complete project goals.

Selected skills

  • User-centric thinking
  • Strategic design thinking
  • Information architecture
  • UX & UI design and prototyping
  • AI integrated design processes
  • iOS and Android app design
  • Brand creation - crafting a visual language that intrinsically represents an organisation
  • Analysis and investigation of an organisation's DNA with a goal of implementing visual change
  • Design systems, component systems and guidelines
  • Coding HTML, CSS and JS and/or liaising with developers
  • A broad range of web application experience, from very large, information-heavy websites to boutique, high-end fashion/brochure sites
  • Comprehensive understanding of website performance methods
  • Working knowledge of web servers, Git, Node, Mac systems, Command line, SVGs, SVG/SMIL animation
  • Angular development environment experience
  • Creating and leading discovery workshops with key stakeholders across web, naming and branding
  • Portrait photoshoots
  • Development of studio processes to optimise workflow
  • Management of projects and teams
  • Comprehensive knowledge of high-end print and proofing techniques
  • Typography - Attention to detail, layout nuances, custom font creation, organisation and systems

Who I've worked for

I have worked with a broad range of clients, in a number of differing settings: from biotech companies to West End shows, medical technology to City law and finance firms; fashion, cultural/arts businesses, start-ups to large global businesses.

Selected agencies

Other interests

When I'm not designing or coding, I spend time with my family, creating challenging lego custom builds, playing football and generally larking around with my kids. I do a bit of interior design for myself and friends, and also like to do the physical 'graft' on building projects too! I am passionate about efficiently designed, well-considered living spaces.

I also have an interest in theology, writing children"s books and generally helping others; nature, day dreaming and design/art history and evolution; animation, practical jokes and craft beer (but not ultra geeky); Manga, Futurism and Science fiction.