A fine wine investment start-up, needed a brand and marketing materials to establish and promote themselves to their select audience. The core inference of the brief was 'look established and trustworthy'; the execution was elegant and refined.
Creating an identity that speaks 'established and trustworthy' brought to mind few basic visual references: lions and shields were strong among them, so I used these, combined with a monogram. To get the typography right, I photographed lots of old wooden wine boxes my Dad had laying around for inspiration.
A fine wine investment brochure with five inserts and a business card, all held by a subtle, wine bottle shaped flap.
To grow Veblen's customer base, using search and social to generate interest, this landing page was designed to give users a fine wine investment guide in return for their details.
A fine wine investment tips booklet helping current and potential customers understand the best ways to invest. The cover is foiled gold and white on Colorplan Amethyst 540gsm, inner pages printed purple and sage green on Colorplan Natural 135g.
Gold foiled and purple spot printed into G.F Smith Colorplan Natural 540gsm, Veblen's business cards felt luxurious, strong and established.
A few pages from Veblen's fine wine investment guide. Including an infographic of the fine wine investment process. The photography is heavily retouched to bring the images into stylist alignment - those golden summer days.
